ABOUT PURE + VIDA
Wellness should feel clear, not complicated.
Pure + Vida is inspired by the meaning “pure life,” and guided by the idea that feeling good is the foundation for living well.
We believe some of the most powerful ingredients can be found in nature — chosen not just for what they are, but for the benefits they can bring to your everyday life.
Our approach is simple: choose them thoughtfully, formulate with intention, and leave out what doesn’t belong.
MEET THE FOUNDER
Hi, I'm Kelly.
Pure + Vida began simply — with a blend I was making for myself.
It started with matcha, functional mushrooms, and a lot of experimenting. What began as part of my own routine slowly turned into an idea for something much bigger.
MycoMatcha™ became the first product — and the beginning of something I’m excited to keep building.
When I'm not working on Pure + Vida, I'm usually outside. I call Reno-Tahoe home, and you'll probably find me on the lake, in the mountains, traveling, or with a matcha somewhere nearby.
That lifestyle has become a big part of what I want Pure + Vida to represent: feeling good, living well, and making more room for the things you love.
Real ingredients, real places.
Sourcing, honestly.
Our matcha is organic ceremonial grade, sourced from Uji and Kagoshima, two of Japan's most celebrated matcha regions. We buy in small batches so every pouch is fresh. We believe in knowing where your ingredients come from and keeping our formulas simple, because that's how wellness should be.
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Clean Ingredients
Nothing unnecessary.
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Purposeful Formulas
Every ingredient earns its place.
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Everyday Wellness
Made for real life.
